“This brilliant book will shatter your assumptions about what it takes to improve and succeed. I wish I could go back in time and gift it to my younger self. It would’ve helped me find a more joyful path to progress.” –Serena Williams

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“This is a book that should be read by parents, leaders, coaches, and every school board member in America. Adam Grant reveals that everything you think about developing potential is wrong.”

Mark Cuban

Shark Tank investor, owner of the Dallas Mavericks, and cofounder of Cost Plus Drugs

“I read Hidden Potential in one sitting, loved it, and have been thinking about it ever since. Which is the highest praise I can give a book. This is Adam Grant’s finest work—it will inspire you to bigger dreams.”

Malcolm Gladwell

Author of Outliers and host of Revisionist History

“Hidden Potential teaches us to reach new levels of mastery and unlock our greatest resource: our humanity. We would all be better off if we took Adam Grant’s wise counsel seriously!”

Yo-Yo Ma

19-time Grammy-winning cellist

“Wickedly entertaining and deeply insightful, Adam Grant has done it again. You have more in common with Mozart and Steph Curry than you know, and Hidden Potential will show you how to achieve your absolute best. You’ll devour it and find yourself begging for more.”

U.S. Navy Admiral William H. McRaven

Author of Make Your Bed and The Wisdom of the Bullfrog

“This brilliant book will shatter your assumptions about what it takes to improve and succeed. I wish I could go back in time and gift it to my younger self. It would’ve helped me find a more joyful path to progress.”

Serena Williams

23-time Grand Slam singles tennis champion

Hidden Potential illuminates how we can elevate ourselves and others to unexpected heights.

We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.

Hidden Potential offers a new framework for raising aspirations and exceeding expectations. Adam Grant weaves together groundbreaking evidence, surprising insights, and vivid storytelling that takes us from the classroom to the boardroom, the playground to the Olympics, and underground to outer space. He shows that progress depends less on how hard you work than how well you learn. Growth is not about the genius you possess—it’s about the character you develop. Grant explores how to build the character skills and motivational structures to realize our own potential, and how to design systems that create opportunities for those who have been underrated and overlooked.

Many writers have chronicled the habits of superstars who accomplish great things. This book reveals how anyone can rise to achieve greater things. The true measure of your potential is not the height of the peak you’ve reached, but how far you’ve climbed to get there.